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3 Cards in this Set

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What are the key groups in the Advertising Industry?

Marketers


Advertising Agencies (Traditional, Digital, Full-Service, or can keep it "in-house")


Media Companies


Specialized Promotion Agencies (Handle PR, Sales Promotion, Event Planning, ETC.)

What are the overall trends in the promotions industry?

1. Customers expect to be in control

2. Fewer but bigger media companies


3. Media Fragmentation


4. Marketers never rely on advertising alone

How can agencies stay relevant? (Gus Wienyk)

Agencies can 1. Change their fee structure and 2. Offer a greater range of services.