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24 Cards in this Set

  • Front
  • Back

The tourism industry in Malaysia is governed under

Tourism Industry Act 1992

Tourism development in Malaysia comes under the jurisdiction of the

Ministry of Tourism

A tourist guide is only considered licensed after the issuance of the following by the licensing authority

Authorisation Card and Licence

The Commissioner of Tourism is appointed from

Minister of Tourism

The regulations pertaining to the aspect of the tourist guiding profession of the Tourism Industry Act 1992 is known as

(Licensing and Control of Tourist Guides) Regulation 1992


Malaysian Tourist Guides Council

Professional Behaviour and Conduct of Licensed Tourist Guides

- Professional competence

- Intergrity

- Professional and industrial responsibility

- Respect for individual's rights, dignity, and diversity

- Social and civil responsibility

4 Types of Tourist

- The Scholar Tourist

- The General Tourist

- Students

- The Reluctant Tourist

Code of Ethics for Licensed Tourist Guides

1. A licensed touristguide shall always be well-groomed, courteous, honest, trust worthy and dedicated.

2. Alicensed tourist guide shall not use abusive language or be involved in anyfights or squabbles with the tourists or any person under his care or with anyother person at any time in the exercise of his duty.

3. Alicensed tourist guide shall not bad-mouth or criticise his colleagues, anyestablishment or organization, the Government or its policies and campaigns orany other person in the exercise of his duty.

4. Alicensed tourist guide shall not be involved in any conduct or act which isprejudicial to the professional image of the tourism industry in Malaysia or tothe image and good name of the country.

5. Alicensed tourist guide shall always safeguard his reputation and professionalimage as a licensed tourist guide.

6. Alicensed tourist guide shall have good public relations value, and shallmaintain friendly relations and co-operation with other tourist guides, whetherlocal or foreign.

7. Alicensed tourist guide shall always try to understand the character and needsof the tourists or any person under his care.

8. A licensedtourist guide shall exercise his duty with due care to ensure that the touristsor any person under his care are not placed under any untoward danger orunnecessary risks due to his actions or omissions.

9. Alicensed tourist guide shall not leave the tourists or any person under hiscare at any time in the exercise of his duty.

10. Alicensed tourist guide shall always update his information and materials on thehistory and culture of the country and on government policies for the betterand effective exercise of his duty.

Dress Code for Licensed Tourist Guides


- Baju Melayu + Songkok

- Malaysia made long // short sleeve batik shirt

- Long // short sleeve shirt + tie // bow tie + long pants

Dress Code for Licensed Tourist Guides


- Baju Kebaya // Baju Kurung

- Long // short sleeve blouse + long shirt

Forbidden Dress Code for Licensed Tourist Guides

Jeans pants

No sleeve blouse

Short pants



Continuing Tourism Related Education

Tourist Guide must update information by attending CTRE

[ True / False ]


Tourist Guide must adhere to the good code of ethics

[True / False]


TG must ensure all documents are obtained from the Tour Operations department before group arrival

[True / False]


TG must check to ensure all bookings and reservations of services for the tourists are checked and confirmed before tourists arrival [True / False]


TG must coordinate with the tour bus driver to ensure the tour itinerary is carry out smoothly and timely

[ T / F ]


TG must not bring tourists for unauthorised shopping stop

[ T / F ]


TG must support the government in promoting the tourism industry

[ T / F ]


TG must check in tourists at airport on departure date

[ T / F ]


TG must carry out assignment as instructed by travel agent

[ T / F ]


TG can argue with the tourists if the tourists make mistakes

[ T / F ]



How can you best define "interpretation" in the aspect of tourist guiding

It’s a means of communicating ideas and feelings which help peopleunderstand more about themselves and their environment. There are manydifferent ways of communicating these ideas, including guided walks, talks,drama, displays, signs, brochures and electronic media. One of the firstactivities we will do is to create a glossary of terms; not justfor interpretation but encompassing the broader topic of tour guiding. Interpretation lies at the heart and soul of what any good tourist guidecan and should be doing and the interpretive skills of tour guides can enhancethe quality of tourists’ experiences. Successful interpretation and effective presentation of any destinationor product begin with a vision and a plan, one that takes as its starting pointa consideration of the tourists. Who are they? What are they looking for? Whatdoes management want them to see and learn and enjoy? The plan must thenspecifically describe all interpretation elements – written materials, visualand graphic displays, exhibits, sensory and hands-on opportunities. The planmust also aim to communicate particular themes and concepts that in the opinionof the product or site administrators and staff convey the essence of thesite’s significance. The process of interpretation: Interpretive planning is followed by theinterpretive process i.e. topic, theme, research etc, delivery and evaluation. Many professions such as historians, lawyers, physicians, economists andpsychologists take advantage of the power of stories to illustrate and framereality in order to help people better understand their subject matter.Professional speakers of course have been using stories to illuminate theirmessages long before and after slides became the vogue. On the other hand,occasional presenters are often reluctant to incorporate stories into theirformal presentations or their reports, proposals, briefings, training andmeetings. In some ways, this reluctance is hard to understand because as a group,humans are born storytellers and relate to stories at a basic, fundamental andvery personal level. In our formative years, our environments are rich withstorytelling at home, in school and through audio and visual media. Children absorb a sweep of stories from nursery rhymes to fairy tales toreligious stories to family anecdotes. As adults, we pass these on to our ownchildren in turn. Anecdotes, parables, fables, metaphors and idioms are all storytellingmethods for imparting wisdom or making a point. Frequently, such methodsrepresent a far more effective way to achieve this than through a plainpresentation of facts. Here are some tips to help you find your story voice. Start turning personal experiences into stories for your commentaries.It's important that you remember that experiences don't automatically equate tostories, it's how you relate them that does. Sharing such experiencesinevitably requires you to be willing to talk publicly about what areessentially private events. This requires a leap of both faith and imagination,however once you have taken the initial plunge you will find that you quicklybecome comfortable doing so. After you become comfortable sharing personalstories, you can begin to include your observations of other people's behaviourand then move on to paraphrasing and adapting fables, parables, fairy tales,literature and urban legends. You will quickly build a repertoire of narrativesthat you will be able to adapt to complement and enhance guiding commentarieson a surprisingly wide range of topics. Collect stories from a variety of sources. In the real world, literatureand the media stories abound. Start a notebook or database to improve youraccess to those you like. When you know a good story, sooner or later youwill find a way to weave it into a commentary. Many popular childrens books arean excellent source of material. Learn the characteristics of a good story. Take time to learn what makesa good story, one that people can relate to and will learn from. Look for thefollowing points: It is told well; The plot involves a transformation;The storyteller is sincere;The story fits the occasion; The characters come alive; The audience can relate to the story;The story addresses the issues at hand. Observe how professional presenters use stories. Professional presentersregularly use stories, especially personal ones, in their presentations. Whenyou hear a professional presenter speak, observe their use of stories. Goodpresenters will use stories for a variety of purposes among which include to: Provide humour;Clarify and illustrate meaning;Make points memorable;Bridge cultural gaps;Identify with the particular audience;Persuade the audience to their point of view;Encourage thinking;Inspire people to act;Build a shared vision;Relieve tension;Raise the energy level of the group, andIntroduce controversial issues Broaden your storytelling horizons. Try attending a storytelling eventor making the acquaintance of a professional storyteller. Observe how schoolteachers tell stories to the children in their class. Each time you listen tosomeone other than yourself tell a story, try to see how their performance canbe used to enhance your own. Lastly, there are many websites and books thatfocus on storytelling skills, take the time to do some research by visitingthese sites and the local library. All great communicators are great storytellers.Listeners are more open to receiving when they hear the message delivered in astory format - they can lower their walls and defences because the message iscoming to them in a safe and indirect way.