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MKT 305 (Strayer) Week 8 Quiz 7 Chapter 11, 12


1. Situational influences are things that influence consumers that are independent of enduring consumer, brand, or product characteristics.

2. Situational influences change the desirability of consuming things but don’t change the value of these things.

3. Situational influences can be classified into one of two categories: utilitarian and hedonic.

4. The term situational factors is sometimes used to refer to situational characteristics related to time.

5. Time pressure is represented by an urgency to act based on some real or self-imposed deadline.

6. Consumers experiencing time pressure are less likely to rely on simple choice heuristics than are those in less tense situations.

7. Seasonality refers to regularly occurring conditions that vary with the time of year.

8. The challenge for those who sell seasonal products is to position the product more as an everyday option.

9. Periodical cycle refers to the rhythm of the human body that varies with the time of day.

10. Timing ad buys so that advertisements run primarily at times when customers will be most receptive to the message is called advertiming.

11. A physical store is necessary for shopping to take place.

12. Shopping is the set of value-producing consumer activities that directly increase the likelihood that something will be purchased.

13. Shopping occurs in situations that are not easily controlled by a consumer and often not by the marketer either.

14. The two types of shopping activities are utilitarian shopping and hedonic shopping.

15. Epistemic shopping activities are oriented toward a specific, intended purchase or purchases.

16. Experiential shopping involves recreationally oriented activities designed to provide interest, excitement, relaxation, fun, or some other desired feeling.

17. Outshopping is an experiential shopping activity.

18. Personal shopping value (PSV) is the overall objective worth of a shopping activity considering all associated costs and benefits.

19. Utilitarian shopping value represents the worth of an activity because the time spent doing the activity itself is personally gratifying.

20. Impulsive shopping provides the highest hedonic value to consumers.

21. Acquisitional shopping activities typically have high utilitarian shopping value but low hedonic shopping value.

22. Retailers specializing in things like a wide selection of goods, low prices, guarantees, and knowledgeable employees are positioning based on the functional quality of a retail store.

23. Retailers specializing in a unique environment, an impressive decor, friendly employees, and pleasant emotions are using positioning that emphasizes affective quality.

24. Retail quality is the way a retail store is defined in the mind of a shopper based on the combination of functional and affective qualities.

25. Impulsive acts are usually spontaneous but involve long-term feelings of liberation.

26. Impulse purchasing is synonymous with unplanned purchasing behavior.

27. Impulsive consumer acts are characterized by situational memory, utilitarian orientation, and spontaneity.

28. Compulsivity is a personality trait that represents how sensitive a consumer is to immediate rewards.

29. Consumer self-restraint refers to the tendency for consumers to inhibit outside, or situational, influences from interfering with shopping intentions.

30. Consumers with a low capacity to self-regulate are referred to as externally-oriented.

31. Compulsive consumer behavior is harmful.

32. Compared to compulsive consumer behavior, impulsive consumer behavior seems to be uncontrollable.

33. In consumer behavior, atmospherics refers to the emotional nature of an environment or the feelings created by the total aura of physical attributes that comprise a physical environment.

34. The hedonic quality represents the emotional meaning of an environment, which results from the sum effect of all ambient attributes that affect the way one feels in that place.

35. Fit refers to how appropriate the elements of an environment are for a given environment.

36. Synergy refers to how consistent the elements of an environment are with each other.

37. Sensation is a term that refers to humans’ physical and psychological processing of smells.

38. Foreground music is music that becomes the focal point of attention and can have strong effects on a consumer’s willingness to approach or avoid an environment.

39. Background music is music played below the recognition threshold that would make it perceptible to consumers but still influential.

40. Pop music used in the background contributes to discount store perceptions.

41. Research has found that consumers who perceive a product in a predominantly red background tend to think the product is of higher quality.

42. The social environment includes the other customers and employees in a service or shopping environment.

43. Crowding actually exerts a nonlinear effect on consumers, with a mild degree of crowding producing the most positive outcomes.

44. Consumers often make social comparisons when encountering a salesperson in a store.

45. The term antecedent conditions refers to situational characteristics that a consumer brings to a particular information processing, purchase, or consumption environment.

46. A consumer’s buying power means his or her annual income.

47. Generally, budgeting is associated with frugality.

48. Mental budgeting is simply a memory accounting for recent spending.

49. The mood that consumers bring to the shopping environment can exaggerate the actual experience.

50. A fearful consumer will tend to buy more but enjoy the experience less.

More Questions are Included…