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3 Cards in this Set

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  • Back

Curran and seatons power and media industries

Idea media is controlled by small number of companies driven by profit and can limit or inhibit variety, creativity and quality

Theory of identity: David gauntlett

Idea the media provides us with tools or resources we use to construct our identities and modern media offer more diverse range of stars, icons and characters to who we can pick an mix ideals

Cultivation theory: George Gerbner

Exposure to repeated patterns of media can influence the way people perceive the world and cultivation reinforces mainstream values