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10 Cards in this Set

  • Front
  • Back
True or False:
The first newspaper published in America was silenced after only one issue because of content that government officials considered inappropriate.
True
True or False:
The term "political press" refers to media that engaged in open support for causes, political parties, etc.
True
True or False:
Yellow journalism was sensationalistic, but it introduced visual elements that would eventually characterize modern journalism.
True
True or False:
Although many large metropolitan newspapers have experienced circulation declines, both suburban and small-town dailies have experienced gains in circulation.
True
A mass press could not exist in America without:
(a) a hand-powered press
(b) a relatively high level of literacy
(c) the presence of the upper class
(d) sufficient numbers of minority newspapers
(b) a relatively high level of literacy
Though sensational, yellow journalism had which of the following positive features?
(a) It featured aggressive reporting and investigative stories.
(b) It brought new enthusiasm and energy to journalism.
(c) It contained work by excellent contemporary authors, including Mark Twain.
(d) all of the above
(d) all of the above
A digital edition of a newspaper:
(a) is familiar to readers because it has the same design as the print edition
(b) is the same as the online version of the newspaper
(c) is updated several times during the day
(d) is not counted in the newspaper's total circulation figures
(a) is familiar to readers because it has the same design as the print edition
Which of the following is NOT a defining feature of newspapers?
(a) made up of diverse content
(b) have a national focus
(c) conveniently packaged
(d) serve as historical record
(b) have a national focus
Which agency tracks newspaper circulation data?
(a) Neilsen Measurement Services
(b) Newspaper Penetration Measurement
(c) Audit Bureau of Circulations
(d) all of the above
(c) Audit Bureau of Circulations
Newspaper readership is:
(a) falling, especially among teens and young adults
(b) down, in part due to online media
(c) down, in part due to the increase in single person households
(d) all of the above
(d) all of the above