Study your flashcards anywhere!

Download the official Cram app for free >

  • Shuffle
    Toggle On
    Toggle Off
  • Alphabetize
    Toggle On
    Toggle Off
  • Front First
    Toggle On
    Toggle Off
  • Both Sides
    Toggle On
    Toggle Off
  • Read
    Toggle On
    Toggle Off
Reading...
Front

How to study your flashcards.

Right/Left arrow keys: Navigate between flashcards.right arrow keyleft arrow key

Up/Down arrow keys: Flip the card between the front and back.down keyup key

H key: Show hint (3rd side).h key

A key: Read text to speech.a key

image

Play button

image

Play button

image

Progress

1/50

Click to flip

50 Cards in this Set

  • Front
  • Back
Which medium was the first to be mass marketed?
books after the advent of the printing press
The printing press was invented by _____.
Gutenberg
Which was NOT a contribution of the telegraph?
Which was NOT a contribution of the telegraph?

a. It separated communication and transportation.
b. It was the first mass media form.
c. It made messages instantaneous.
d. Information became a commodity.
B
Which of the following is NOT an era of mass communication?

a. Oral
b. Digital
c. Media
d. Print
C
_____ can refer to the appearance of older media on newer media channels.
Media convergence
Which of the following occurs only occasionally as part of the linear model of mass communication?

a. Sender
b. Feedback
c. Message
d. Mass media channel
Feedback
An example of a gatekeeper is a(n)_____.
Editor
According to the linear model of mass communication, a newspaper would be a _____.
Mass Media Channel?
Selective exposure of audiences means that people _____.
Seek out media that reinforces their values
In the linear model of mass communication, receivers include _____.
Web surfers
Film Audiences
Magazine Readers
Rather than being viewed as a hierarchy, mass culture can be examined as a cultural _____.
Map
What is a value of a modern society?
Working efficiently
What does LOP refer to in television programming?
Least Objectionable programming
Which of the following is NOT a value of the postmodern society?
a. Opposing hierarchy
b. Diversifying and recycling culture
c. Accepting scientific reasoning
d. Embracing paradox
D?
High culture is most often associated with _____.
money
upper classes
educated audiences
The first step in the critical process is _____.
Description
Description involves _____.
Taking notes
Analysis involves
Identifying patterns
Interpretation involves
determining meanings of the media
Evaluation involves
Judging the subject's value
The last stage of the critical process is _____.
Engagement
Engagement involves
actively working to create a media world that best serves democracy
The critical process allows a(n) _____ view on media.
informed; allows for assing information and becoming knowledgeable... Media literacy
the printing press combined which three elements necerry for mass marketing
duplication
rapid duplication
lower cost from rapid duplication
How did the printing press pave the way wor major social and cultural changes
allowing transmitt of knowledge across national boundries
The print era allowed for what type of government
nation states
The telegraph allowed for the
transformation from an industrial, print-based society to an informational era
The telegraph
1) separated communication from transportation
2) in combination with the rise of mass-market newspapers, transformed information into a commodidy
3) made it easier for militar, business, and political leaders to coordinate commercial and military opperations
4) foreshadowed its own demise in future technological developments, like wireless technology
digital communication
images, texts, and sounds are converted into electronic signals which are reassembled as a precise reproduction of a product.
Media Convergence
1) the technological merging of content in different mass media
2) sometimes called Cross Platform - a particular business model that is favored by corporate interests... consolidating various media holdings under one corporate unbrella
Linear Model of Mass Communication
A component system made up of
senders
messages
through- Mass media channels
Senders pitch to Receivers
Gatekeepers function as message filters
Occasionally allowing feedback
Cultural approach to mass communication
recognize that individuals and societies bring diverse meanings to messages, given varying factors
Which was NOT necessary for books to become a mass-marketed product?
a. Cheaper raw materials
b. Rapid duplication
c. Machines replacing hand copying
d. A more affordable end product
a
How did the telegraph contribute to the development of mass communication?
a. It separated communication and transportation.
b. It slowed the flow of information.
c. It was the first mass media form.
d. It replaced oral communication.
a
Which medium was the first to be mass marketed?
books
In the United States, the transition from the print era to the informational era began with _______________.
Development of the telegraph
What were the eras of mass communication
oral
written
print
electronic
digital
What is the correct order for the linear model of mass communication
Senders
messages
mass media
receivers
How audiences understand and decode media depends on
education
gender
race
A person or institution that filters media messages between the sender and receiver is called a _____.
gatekeeper
Mass media channels are
newspapers
books
magazines
radio
television
internet
The idea that pop culture makes audiences lose their ability to discriminate between good and bad is known as the _____ theory.
Big Mac
What are the Values of a Modern Society
Working efficiently
Individual dignity
believing in rational order
rejecting tradition
organized
scientific
PreModern Values
natural or devine order
Post Modern
music vieeos, remote controls
opposing hierarchy
diversifying
recycling culture
questioning scientific reasoning
embracing paradox
One fear of critics is that popular culture will _____.
exploit classical literature
Interpretation involves _____.
determining meanings of the media
The second stage in the critical process is _____.
analysis
At its best, mass media is _____.
a force of democracy
Put the steps in the critical process in the correct order?
Description
analysis
interpretation
evaluation
engagement