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13 Cards in this Set

  • Front
  • Back
Marketing
creating, distributing, promoting and pricing goods, services, and ideas
Customers
Purchasers of products, focal point of all marketing
Target Market
Specific group of customers which organization focuses on
Marketing Mix
Product, Pricing, Distribution, Promotion
Product
Good, Service, or Idea
Exchange
Transfer of product in return for something of value
Marketing Environment
Competitive, Economic, Political, Legal, Technological, ans Sociocultural forces effecting the customet and M. mix
Marketing Concept
and idea that satisfies customers and reaches company goals at the same time
Marketing Orientation
Entire org. is commited to researching and meeting customers needs
Relationship Marketing
Estab. long term, mutually satisfying buyer-seller relationships
Customer Relationship Management
Using info about customers to create marketing strategies that keep positive relationships with customers
Value
Customer's own assessment of "bang for their buck" worth of a product
Marketing Management
Process of planning, organizing, implementing, and controlling activities to be most effective and efficient