Mktg305 Essay

674 Words Oct 18th, 2011 3 Pages
Mary Martin
Coleman Camping Products
MKTG305-1103B-06
Marketing Management
Project Type: Unit 3 Discussion Board
September 6, 2011
Coleman Camping Products
In a down economy, people are staying close to home instead of taking extravagant vacations. This has made local camping and fishing more desirable. Coleman has a variety of camping products (Lanterns, stoves, tents, flashlights, canoes, etc.) to make camping more enjoyable. Coleman has teamed up with the Pringle’s Corporation in the grillin’ summer sweepstakes where one Coleman RoadTrip LXE grill will be given away every day from Memorial Day to Labor Day to somebody that registered at pringles.com. Consumers registered will also be entered to win a Coleman’s backyard party
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Coleman Corporation also hosts a campaign that sponsors youth with cancer and provides a life changing experience in natures outdoor. Camp mak-a-dream is a special youth camp that is medically supervised, and provides cost-free camping to children, youth, and families that are affected by cancer. The camp has four cabins, a lodge, health center, pool, hot tub, archery range, and ropes. The kids get to enjoy hiking, horseback riding, fishing, swimming, and roasting marshmallows (making s’mores) around the campfire. All the thing that kids love to do (Paulson, 2009). Eureka is one of Coleman’s largest competitor, they have been in the outdoor camping business for over 100 years. They offer a full line of camping gear, and military gear. They offer package deals of 4 or more tents, but not complete camping gear sets (sleeping bags, lantern, stove, heater, etc.). Their products are limited to certain stores and on the web, and some are more expensive than Coleman Products. They offer a lot of customer service support and manuals on what you need before going camping, tips on selecting a tent, and camping checklist (Eureka, 2010).

References
Century Outdoor Camping Products (2011). Century tools and manufacturing; Antioch, IL. Retrieved from http://www.centurycamping.com/
Coleman (2011). Shop all Coleman camping gear. Retrieved from

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