Essay about Marketing Strategies For A Marketing Strategy

1094 Words Apr 27th, 2015 null Page
Twenty-five percent off, By One Get One Half Off, and Dealer Incentives are a few of the marketing strategies used by many companies to lure consumers to try their product or service. Buyers today are smarter shoppers who consistently look for discounts or some type of benefit to shop at a store. Companies are constantly looking for innovative ideas on how to incentivize customers to shop with them this includes shoe shoppers. A passion many women share is their love of fashion, but in particular, shoes. The love for shoes crosses generational, demographic and financial lines. One of Marilyn Monroe’s favorite sayings was “Give a girl the right shoes, and she can conquer the world” (as cited in Picture Quotes, 2015 p.1). Kenneth Coles shares “The average woman falls in love seven times a year. Only six are with shoes” (as cited in Picture Quotes, 2015, p.1). A great pair of White Mountain shoes can help a woman feel beautiful, powerful, or just comfortable. There are so many name brand shoes on the market that companies fight for recognition among female shoppers. Marketers utilize many different strategies, tactics and media venues to gain the attention of their target market. The effective use of the different types of consumer promotions available to White Mountain Shoes will help it become a relevant competitor in its industry.
Consumer Promotions
There are numerous techniques used in marketing today to help a business become instantly recognized and…

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