Business Essay

1361 Words Sep 26th, 2010 6 Pages
MARKETING STRATEGIES

ABSTRACT

Marketing strategies should be turned into specific action programs that answer the following questions: What will be done? When will it be done? Who is responsible for doing it? And how much will it cost? For example, the manager may want to increase the sales promotion as a key strategy for winning market share. A sales promotion action plan should be drawn up to outline special offers and their dates, trade shows entered, new point-of-purchase displays and other promotions. The action plans show when activities will be started, reviewed and completed. The Internet has become a global revolution and that it is inconceivable right now to think of any other way to exchange software and data files
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The marketing strategy should detail the market segments on which the company will focus. These segments differ in their needs and wants, responses to marketing and profitability. The company would be smart to put its effort and energy into those market segments it can best serve from a competitive point of view, and then develop a marketing strategy for each targeted segment. As one of the team members involved in developing marketing strategies, I must outline specific strategies for such marketing mix elements as new products, field sales, advertising, sales promotion, prices and distribution. The manager should explain how each strategy responds to thr threats, opportunities and critical issues spelled out earlier in the plan. I believe that the single greatest challenge in today’s competitive marketplace is for this company to continue to raise the bar so everybody has a chance to jump higher and higher. Great plans for this company

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is never easy, but with hard work and the right marketing strategies, they are attainable and produce great return. Action programs Marketing strategies should be turned into specific action programs that answer the following questions: What will be done? When will it be done? Who is responsible for doing it? And how much will it cost? For example, the manager may want to

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