Business Essay

833 Words Apr 10th, 2013 4 Pages
Our vision is:
To be an outstanding regional company within The Coca-Cola System with respect to quality, volume and profitability, operating in a geography which encompasses Turkey, Southern Eurasia and the Middle East. * We have a team spirit in which trust, respect, openness and social responsibility create organizational integrity. * We have a passion for continuous improvement, excellence, innovation, quality and leadership. * We are committed to improving the environment of the communities where we operate.

Our mission is: * Add value to all our stakeholders. * Be the supplier of choice consistently exceeding customer and consumer expectations. * Be the first in identifying creating and capturing
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It allows them to conduct business on a global scale while at the same time maintain a local approach. The bottling companies are locally owned and operated by independent business people who are authorized to sell products of the Coca-Cola Company. Because Coke does not have outright ownership of its bottling network, its main source of revenue is the sale of concentrate to its bottlers (Bettman, et. al, 1998).
Although domestic business as well as many international markets are thriving(volumes in Latin America were up 12%), Coca-Cola has recently reported some "declines in unit case volumes in Indonesia and Thailand due to reduced consumer purchasing power." According to an article in Fortune magazine, "In Japan, unit case sales fell 3% in the second quarter [of 1998]...scary because while Japan generates around 5% of worldwide volume, it contributes three times as much to profits. Latin America, Southeast Asia, and Japan account for about 35% of Coke's volume and none of these markets are performing to expectation (Mclean, 1998).
Coca-Cola on the other side has effects on the teeth's which is an issue for health care. It also has got sugar by which continuous drinking of Coca-Cola may cause health problems. Being addicted to Coca-Cola also is a health problem, because drinking of Coca-Cola daily has an effect on your body after few years.

Brand recognition is the significant

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