Essay on Business

4592 Words Jul 8th, 2014 19 Pages
1.1-Executive Summary
Dress the World’ is ZARA. Fashion is more than clothing; it’s a part of our live. We live in Fashion. ZARA is a member of the INDITEX group, a Spanish group. ZARA have established its stores all over the world, Europe, America, the Middle East, Asia Pacific and among its 5000+ stores (from the INDITEX group), Hong Kong shares 8 ZARA stores from the whole wide world. Zara offers the latest trends in international fashion in an environment of thought-out design. Its stores located in the main commercial areas of cities across the Europe, America and Asia, offer fashion inspired in the tastes, wishes and lifestyles of today's men and women. Zara’s clothing has identified a significant underserved segment within
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Not bad considering the industry average is nine months.
"They are producing the fashionable clothes themselves, which are the clothes where you take the biggest risk if you outsource it to people," Anne-Catherine Delaye, European fund manager at Rothschilds said. And because they make and design it themselves, colour and design can be easily tweaked to what the customer wants.
2.1-ZARA Culture At Zara, the employees work as a team to get the job done successfully. When they are considering a new product, it gets designed, made and critiqued in a matter of a few hours. All the employees have to work together to finish this process. The article states that Zara “Requires employees who are humble enough to accept feedback from colleagues, share credit with their team for winning ideas”. Having these standards has really helped Zara grow as a company and create a strong organizational culture. When employees go on a business trip, they fly coach. This company has a built in safety net to keep group work effective. Team members are switched around to create fresh ideas, there is competition among the teams, and continuous feedback.
Having this structure helps keep the workplace unpretentious and respectful. Zara has found the perfect recipe for success! (“Fast Fashion Lessons” by Donald Sull and

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