Business Plan Essay

1208 Words Mar 14th, 2002 5 Pages
Fast ‘n Fresh Premium Ice Cream Parlor
858 Success Avenue
Jacksonville, FL 32211
904-555-1212(T)- 904-555-1211(F)

Fast ‘n Fresh
"Fast ‘n Fresh- - good for you!"

Prepared By
Daniel Beese

Submitted To:
Jacksonville National Bank
2461 Money avenue
Jacksonville, FL 32224 Statement of Purpose

The purpose of this business plan is to support a request for a 75,000 five-year bank loan to purchase equipment and inventory as part of the financing for a start-up sole proprietorship, Fast ‘n Fresh Premiun Ice Cream
Parlor. The business will be owned by Daniel W. Beese and will be located in leased space at 858 Success Ave in the new Riverside Faire shopping center, Jacksonville, FL 32211. The owner will
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Studies show that between 1998 and 2003, sales of nonfat ice cream are expected to triple, while full fat ice cream will only grow about 10%. According to Frozen
Desserts Monthly a ice cream's parlor menu should include ice cream and other foods to help carry it through the winter months. Frozen Desserts
Monthly also stated that these products should generally be marketed to middle and upper class families. In conclusion Fast ‘n Fresh Ice Cream Parlor will market it's ice cream parlor based on those recomendations. Location of Business

Fast ‘n Fresh Ice Cream Parlor is leasing a one story building , with a cement frame(1200 square feet) at 858 Success Avenue, Jacksonville, FL
32211. The lease is 500 a month . The area is zoned for commercial use and
Success Avenue is in the upper class part of Jacksonville with many local restaurants nearby. The building is divided into (1)sales counter; (2) ice cream case; (3) dining room.


There are three local competitors. The first of the three is Dairy Fresh.
Dairy Fresh has stores located at Success Avenue and Sunburst Drive and at
Oak Avenue and 11th Street. Dairy Fresh stores in Jacksonville are franchises of a well-established national cahin specializing in yogurt products. It also sells a standard grade(one grade below premium) of ice cream in several flavors. Dairy Fresh has been in business in Riverside FAire for five years and enjoy a reputation as a well-run quality

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