Essay about Business Intelligence

16341 Words Jan 30th, 2016 66 Pages

Hsinchun Chen
Eller College of Management, University of Arizona,
Tucson, AZ 85721 U.S.A. {}

Roger H. L. Chiang
Carl H. Lindner College of Business, University of Cincinnati,
Cincinnati, OH 45221-0211 U.S.A. {}

Veda C. Storey
J. Mack Robinson College of Business, Georgia State University,
Atlanta, GA 30302-4015 U.S.A. {}

Business intelligence and analytics (BI&A) has emerged as an important area of study for both practitioners and researchers, reflecting the magnitude and impact of data-related problems to be solved in contemporary business organizations. This
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In a survey of the state of business analytics by Bloomberg Businessweek (2011), 97

percent of companies with revenues exceeding $100 million were found to use some form of business analytics. A report by the McKinsey Global Institute (Manyika et al. 2011) predicted that by 2018, the United States alone will face a shortage of 140,000 to 190,000 people with deep analytical skills, as well as a shortfall of 1.5 million data-savvy managers with the know-how to analyze big data to make effective decisions.
Hal Varian, Chief Economist at Google and emeritus professor at the University of California, Berkeley, commented on the emerging opportunities for IT professionals and students in data analysis as follows:

MIS Quarterly Vol. 36 No. 4, pp. 1165-1188/December 2012


Chen et al./Introduction: Business Intelligence Research

So what’s getting ubiquitous and cheap? Data. And what is complementary to data? Analysis. So my recommendation is to take lots of courses about how to manipulate and analyze data: databases, machine learning, econometrics, statistics, visualization, and so on.1
The opportunities associated with data and analysis in different organizations have helped generate significant interest in BI&A, which is often referred to as the techniques, technologies, systems, practices, methodologies, and applications that analyze critical business data to help an enterprise

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