Business Communication Essay

1428 Words Apr 16th, 2013 6 Pages
Introduction
Communication is simply sharing and exchanging own opinion or information within the mutual understanding, between one person to one person or group of people. It could be in a same Place or one place to another place. Kushal (2010-11) makes the point that, communication word derived from Latin word ‘communis’ or ‘communicare’ which signify ‘make common’, actually communication means exchanging information or thoughts through speech, signal or writing. We can more deeply understand from Allen Louis state that ‘communication is the sum of the entire things one person does when he wants to create understanding in the mind of another; it involves a systematic and continuous process of telling, listening, and understanding’
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It is clear, complete, and correct and saves the reader’s time and helps in achieving its goals.’(Cited by Kushal, 2010-11, p. 19). Successful communication builds reputation for organisation in the market place. Effective communication from beginning to end goes away a systematic development. There are some basic key elements of effective communications. These elements are: 1. Encoder/ Sender/Speaker 2. Decoder/ Receiver/ Listener 3. Message/ Information / Idea 4. Medium/ Method 5. Feedback/ Output/ Confirmation
Effective communication is essential for the organisation, because there are some benefits that organisation can achieve from effective communication. According to Taylor (2005) the benefits are:
‘Stronger decision-making and problem-solving
Upturn in productivity
Convincing and compelling corporate materials
Clearer, more streamlined workflow
Enhanced professional image
Sound business relationship
Successful response ensured’
Kushal ( 2010-11) proposed that, Effective communication foundation is based on answering the PAIBOC question.
P: Purpose: what’s the purpose of communication?
A: Audience: who will be target audience?
I: Information: what would be the information in transmitting massage?
B: Benefits: what benefits sender can offer to the reader?
O: Objections: Consider the objection can create for receiver?
C: Context: How will the context affect reader’s

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