Business Administration & International Business Essay
In the literal meaning, Business refers to an organized approach to providing customers with the goods and services they want. Business Administration has over the years taken the form of a formal field of knowledge, besides engineering medical and even closely-related Economics. In the 20th century, with the development and growth of business schools in America and Europe, the dynamics of business administration changed. With more research conducted in a professional way, Business Administration has also given birth to its branches.
Among these, International Business is one such off-shoot or part of business administration, which has seen tremendous growth in this age of internet. …show more content…
Human Resource Management may not be very different for International Business as producer/seller are typically using their own local Human Resources.
BUSINESS ADMINISTRATION & INTERNATIONAL BUSINESS –
FROM ACADEMIA’S EYES
Among many other comparisons possible, an interesting comparison comes from the course objectives of courses offered by a business school. The course objectives are given below for two courses. Both are courses in Marketing, Marketing Management can be said to be the course representing “Marketing as seen by Business Administration” and Export Marketing can be viewed as an example of “Marketing in terms of International Business”.
Marketing Management – The course takes an analytical approach to the study of Marketing problems of various organizations. It evaluates….marketing environment, decisions and determination of organizations’ products, prices, channels and communication strategies …….
Export Marketing – The course covers the procedures, policies and management