Business 115 Final Exam Study Guide Essay example
The BUSN115 final exam is 3 pages long. It is a timed exam worth 250 points that you may enter only once. You have 3.5 hours to complete the exam. It consists of 30 multiple choice questions worth 5 points each. There are 5 essay questions worth 20 points each. Be sure to save and save often while you are working on the exam, and submit the exam when you are finished.
To earn full credit your response to each essay question should answer the question completely and average 2 – 3 paragraphs in length. The exam reflects the following course objectives and possible topics:
TCO 1 Chapters 1, 2, 3, 5, 6, 13 and 15 Weeks 1, 2, 4 and 5 Given a description of a typical business, …show more content…
TCO 8 Chapters 13 and 15 Week 5
Given a need to understand the power of consumers, describe the role that Marketing can play to identify customer needs and desires that can be translated into better products.
* List and explain common marketing strategies. * Apply marketing to nonprofit organizations. * In marketing, what is a customer orientation? * What is relationship marketing? * What are the four eras in the evolution of marketing? * Describe business-to-business marketing (B2B) * List and explain the steps in the marketing research process. * Describe and apply market segmentation and target markets. * Explain the four Ps or the marketing mix.
TCO 9 Chapters 13, 15, 17, 18 and Bonus Chapter B Weeks 5 and 7
Given a need for timely and accurate data for decision making, discuss the use of technology and ways in which the management of information can facilitate this goal.
* What are computer networks as used in business? * The role of Information Technology (IT) in business. * What is a virtual office? * What are some of the common types of software used by business? * What is broadband as applied to the internet. *